Publications
CONFERENCE (DOMESTIC) ショッピングサイトにおける優良顧客の離脱防止施策について
笹谷 奈翁美, 坪内 孝太, 田代 昭悟, 鍜治 伸裕, 清水 伸幸
2016年度人工知能学会全国大会(第30回) (JSAI2021)
June 06, 2016
This paper describes our attempts to keep loyal customers coming back to EC site. Using machine-learning techniques, we develop a method for detecting the signs of customers leaving EC service. We evaluate the proposed method not only by using off-line data but also by implementing marketing champagne in actual service. This research is useful for those seeking to better understand EC service.
Paper :
ショッピングサイトにおける優良顧客の離脱防止施策について
(external link)